Artificial intelligence (AI) is no longer a buzzword in the design industry. In recent years, AI has made its way into many aspects of the design process, from ideation and prototyping to testing and analysis. However, as designers embrace these new tools, there is growing concern about whether AI is a threat to their jobs.
When the term “artificial intelligence” was coined in 1956, people believed that robots would replace humans in most jobs. While this hasn’t happened (and likely never will), AI has integrated into our daily tasks, and design is no exception.
One of the most significant benefits of AI is that it can speed up design processes. For example, Artificial intelligence can help designers generate ideas for social media content, create 3D mockups, automate surveys, remove backgrounds from images, generate text, suggest design solutions based on a given brief and even automating repetitive tasks This allows designers to focus on more creative and challenging aspects of their work, such as ideation, problem-solving, and collaboration.
By using AI tools to analyse data, designers can gain insights into user behaviour and preferences. This can help them make informed decisions about design elements such as colour, layout, and typography, resulting in designs that are more effective in meeting the needs of users.
AI can also help designers collaborate more effectively with clients and team members. For example, AI tools can facilitate real-time feedback and suggestions, streamlining the feedback process and reducing the risk of miscommunication.
Social media is spreading panic with posts like, “See those amazing designs created by AI.” but the title should be, “Take a look at those amazing designs created by a designer using AI.” Artificial intelligence does nothing alone; it needs human interaction. Chat GPT can support you in creating something, but it is up to you to edit and make it user-friendly. If everyone starts using AI for everything, all designs will look artificial.
How about UX and UI?
A machine will never conduct a usability interview or user testing properly.
We already use artificial intelligence a lot in UI, such as using a DSM plugin to drag and drop components into a page.
But what if my clients or managers start using it to design? Will they fire me? If they do, it will be their loss, not yours, because it means the company doesn’t understand the value of a good design. Moreover, it doesn’t matter how powerful the tool is; if the person handling it has no clue about design principles, the outcome will be a poorly designed layout that will be not profitable at all.
Debunking the Myths: AI as a Threat to Design Jobs
Despite the many benefits of AI, there is still widespread fear among designers that it may threaten their jobs. Many designers worry that artificial intelligence will replace them or that clients and employers will prioritise AI-generated designs over those created by humans.
However, it’s important to understand that AI is not a replacement for human creativity and intuition. AI tools are only as good as the people who use them. While it can help automate certain aspects of the design process, it cannot replicate the creativity, empathy, and intuition that are unique to human designers.
Designers will always be needed to bring a human touch to design and to interpret data in ways that machines cannot. Moreover, AI is not a one-size-fits-all solution. Each design project is unique, and artificial intelligence tools may not be appropriate or effective for every project.
Design requires human input to convey feelings and emotions effectively. Humans are not capable of creating a machine that is more intelligent than themselves, and understanding other people’s emotions can be challenging, even our own. How can a machine accomplish this?
In addition, designers who embrace AI and learn how to use it to their advantage will be better positioned for success in the future. As artificial intelligence becomes more integrated into the design process, designers who have the skills to use these tools effectively will be in high demand.
No one knows what the future holds, and yes, some jobs will be replaced by robots even more. However, other professions will emerge. Every time a new technology appears, some roles become obsolete, while others develop into trends. For example, after the advent of personal computers, typists became useless, but information technology technicians set off a trend in the 90s.
In conclusion, artificial intelligence can be a valuable ally for designers. By using AI tools to speed up design processes, and automate repetitive tasks, designers can focus on more creative and challenging aspects of their work. While AI may change the nature of design work, it is not a threat to the profession. Designers who embrace AI and learn how to use it to their advantage will be well-positioned for success in the future.
So, how about you designers? Do you see AI as an ally or an enemy? Tell us in the comments.
Wrote by: Rafael de Rezende Basso